The Indiana University East mascot, "Rufus the Red Wolf," debuted in person during the IU East/Holiday Inn Richmond Homecoming Classic basketball tournament held in November 2008. After seeking nominations from the community for a name, the university received 162 suggestions.

Rufus derives from Canis rufus, the scientific name for red wolf.

The name was suggested separately by six individuals: Faith Aller, Diana Fahl, Bob McDaniel, Tommy Renfro, Alisha Sintz and Terry Wiesehan. The name was announced during the IU East men's basketball game versus Brescia College held January 3, 2009.

Organizations may schedule the Red Wolves mascot for an event or function by contacting the Office of Campus Life at (765) 973-8240.