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IU East made an appearance on Centre Court at Wimbledon on July 7.
Venus Williams wore an IU East sweatshirt while watching her sister Serena's win in the Wimbledon ladies singles final.
Tennis fans watching the television broadcast got an occassional glimpse of Venus and her IU East threads in the stands.
Venus Williams is pursuing an IU degree in business at IU East.
See Venus in her IU East sweatshirt at the 0:21 and 2:16 mark of this video: